I help early-stage and growth SaaS teams design products that feel obvious to use. Over the past six years I have led design for fintech, logistics, and health-tech platforms - from first wireframe to shipped design system.
Working with SaaS and fintech startups across the US, UK, and UAE on end-to-end product design.
Led the design system rebuild and mobile app redesign, cutting support tickets by 22%.
"Zainab redesigned our onboarding flow in three weeks and drop-off dropped noticeably within the first month. Communication was excellent throughout."
"One of the most thorough designers we've worked with - she pushed back on scope early instead of overpromising."