How to brief a designer so you get the result you actually want.

Most bad handoffs aren't a skills problem — they're a briefing problem. Here's the exact structure we recommend clients use before reaching out to any maker on the platform.

Start with the outcome, not the deliverable. Tell the maker what success looks like for the business, not just the file format you expect back.

Share real constraints early — budget, brand guidelines, deadlines — so the maker can flag conflicts before work begins, not after.

A good brief takes 20 minutes to write and saves days of revision cycles later. It's the single highest-leverage thing a client can do before a project starts.